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Why Your Digital Marketing Campaigns Will Fail (And What to Do About It)

Digital marketing consists of many aspects – SEO, social media marketing, inbound marketing, analytics etc. So how do we fit the different parts of digital marketing to help companies grow? This article is my attempt at explaining that. You’ll also learn what is wrong with some companies’ approaches to digital marketing, what digital marketing really […]

Increase your sales with one simple trick!

Facebook is one of the most popular social media platforms in the world. It isn’t hard to see why – it has more than 2 billion active monthly users. Facebook marketing is a great way to generate leads and attract new customers. Facebook ads are an excellent way to target your market while reaching a high […]

4 WordPress Maintenance Tasks You Should Perform Regularly

Running a website is, in many ways, much like running a business. Behind every successful site you visit, there’s a lot of work that goes on in the background to keep things running smoothly. Without that regular maintenance, your website might not be able to achieve its full potential. The good news is that WordPress […]

When to Use a One-Page Website

When to Use a One-Page Website

Most websites contain a lot more information than you might realize. Even the simplest business can end up with a site consisting of several pages, providing contact information, details on its services, and more. In some cases, this multi-page approach works well. However, you’ll often run into situations where a one-page website is a better […]

10 Key Email Marketing Trends 2018

What does 2018 hold for email marketing? When the Email marketing and digital trends for 2018 are discussed. Ross Sibbald from Striata urges you to ask yourself the question: “Am I implementing these in my overall marketing strategy and do they help get me to my goals?” Here are the 10 Key Email Marketing Trends […]

8 Web Development Trends For 2018

Since its implementation, the internet has continued to evolve. In its early days, Mosaic and Netscape Navigator helped to democratize it, and since then each new year brought new concepts, new ideas, and trends, sometimes good, sometimes bad. One of the lessons of all these years of change and new trends is that to succeed, […]

Introducing The 10cs Of Modern Marketing Mindset

The 10Cs of Modern Marketing Mindset Reflect on the 10Cs and how you might score yourself for each one. Understand that each of these characteristics can be cultivated through purposeful effort.  1 & 2. Customer-centric and commercially focused At the core of the marketing mindset, marketers must balance customer centricity with a commercial focus. 3. […]

How To Grow Your Local Business During Uncertain Times

How To Grow Your Local Business During Uncertain Times

No doubt this is a hard time to grow a local business. Coronavirus has likely forced you to make big changes to the way you operate. It’s almost certainly hit your bottom line too. However, it’s still absolutely possible to grow your local business at a time like this. You just have to be smart […]

5 Content Marketing Trends To Keep In Mind For 2021

5 Content Marketing Trends To Keep In Mind

As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve your content marketing strategy—now more than ever. What is 2021 going to look like for content marketers? Is there any way to get prepared? Let’s dive in now to these 5 content marketing trends for 2021.   1. Competition Is […]